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About Thomas

I've spent 30 years on both sides of the sales table, and now I bring that experience to ambitious tech founders who want the same growth systems I've built for myself, five times over.

Credentials

FISP  ·  BSc Computer Science, University of York

Career Highlights

MAY 1998 – DEC 2023

CEO / Non-Executive Chairman, Software Solved Ltd

Founded and exited a software services consultancy.

OCT 2020 – FEB 2024

Non-Executive Director, Mandara Energy Ltd

Supporting the exec team to innovate and diversify, removing key-person dependencies.

MAY 2019 – AUG 2022

Non-Executive Director, SurveyorTech Ltd

Supporting the exec team to develop an insurtech product and exit to its biggest customer.

JAN 2018 – PRESENT

Founder, Growth Solved Ltd

Board-level sales transformation for ambitious B2B tech founders whose growth has stalled.

AUG 2019 – PRESENT

Non-Executive Director, Set2Recruit Ltd

Helping a niche recruiter to stabilise and grow.

MAY 2011 – APR 2020

CEO / Non-Executive Director, Risk Solved Ltd

Founded and exited an insurtech business to an MBO.

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About Me

Thomas Coles founder of Growth Solved

About Me

I founded my first technology business nine months after graduating, and I've spent the 30 years since on both sides of the sales table: building, leading, and fixing B2B sales operations from startup to FTSE100.

I've built and sold five businesses. I've been the CEO making the call, and I've been the sales consultant brought in to fix what wasn't working. That range is the reason clients bring me in: I've sat where you're sitting.

My specialism is helping ambitious founders punch above their weight: selling complex, niche propositions into the biggest, most risk-averse buyers. Along the way that's meant winning blue-chip names like Aviva, QBE, RSA, AXA XL, Hannover Re, and Glencore Xstrata, and navigating the procurement gauntlets and decision committees most sales teams never get past.

Clients attribute over £149m in additional revenue to the work, with more than £250m of open pipeline generated across technology, financial services, insurance, and professional services. One client signed £32m of orders in ten weeks with me as interim Sales Director.

I'm not just a trainer running workshops. I'm a strategic operator, and a critical friend, who's done the job you're asking me to fix.

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